★ TouchArcade needs your help. Click here to support us on Patreon.

What is the best way to promote an update?

11-29-2010, 04:31 PM
#1
Joined: May 2010
Location: Lincoln, UK
Posts: 344
What is the best way to promote an update?

I released my game TiltStorm about 2 weeks ago. Here is the release thread. http://forums.toucharcade.com/showth...ight=tiltstorm

TiltStorm is a Tempest style game. Sales have been very poor, feedback has been the the accelerometer controls are not liked for an arcade game.

So I have been working on an update that adds a virtual control option. In addition I have changed to automatic firing. Players tend to fire all the time, except on the obstacle levels, so I set the game to do that as standard, and increased the firing rate while I was at it. I've also changed the icon, splash screen, menu graphics and instruction screen (I needed to this anyway to show the new controls). I've shortened the gap between levels to speed up game play, and compressed the game end sequence.

I'm almost complete on a free version that I intend to call TiltStorm Survival. It has 1 life per game, rather than 3 + an extra one every 10 levels. And has an advert that doesn't affect gameplay as the circular movement means there is no action at the top of the screen. Otherwise it is identical to the paid version.

Does anyone have any suggestions as to how to promote this update that changes how the game is played? Any strategies for how I should time the submission and releases of the update and free version?

I was thinking of submitting the free version, then leave it a couple of days before submitting the update. I can delay the new free version, but not the update once submitted, and would like to be able to release them at the same time.

The new icon:


Last edited by Moonjump; 11-29-2010 at 04:35 PM.
11-29-2010, 04:48 PM
#2
Joined: Dec 2009
Location: Berlin, Germany
Posts: 1,674
you can control the release date of updates now.. itc will ask if you want to to go life immediatly after release or release it manually.


well judging from the look of the game i can assume at least one reason why it doesnt sell..
11-30-2010, 12:07 AM
#3
will the free version have the new gameplay?
cause if it does and the paid version isnt updated yet
u may piss off some customers
11-30-2010, 09:14 AM
#4
Joined: May 2010
Location: Lincoln, UK
Posts: 344
Quote:
Originally Posted by mr.Ugly View Post
well judging from the look of the game i can assume at least one reason why it doesnt sell..
It is not very useful to say something isn't very good, without saying what is wrong.

What is wrong with the look?

Quote:
Originally Posted by Renegadecitizen View Post
will the free version have the new gameplay?
cause if it does and the paid version isnt updated yet
u may piss off some customers
Thanks for that. The free version will have all the updated features. I will make sure the free version isn't released until the update is live. I am hoping to be able to have the free version go live on the same day as the update for one big hit.
12-01-2010, 03:44 AM
#5
Joined: Oct 2010
Location: ON, Canada
Posts: 245
Hmm... Have been wondering this myself.

I've updated a game but am not sure how I should promote it besides the usual twitter, facebook and forums.
I'll stay tune to this thread and see what other people say.
12-01-2010, 05:49 PM
#6
Joined: May 2010
Location: Lincoln, UK
Posts: 344
One thing I have decided to do is submit my update to the paid version at the same time as the new free version. Apparently updates go through faster, and hopefully the paid version will gain a few reviews on the new version before the free version comes out, therefore looking better for any prospective buyers enticed by the free app.