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Will you pay for review and promote?

View Poll Results: Will you pay for review and promote?
Yes 7 23.33%
No 23 76.67%
Voters: 30. You may not vote on this poll
12-07-2010, 05:03 AM
#1
Joined: Jul 2010
Posts: 532
Will you pay for review and promote?

Hi all! I have one question. Will you pay (about 5-10$) for review and promote games and apps on popular gaming websites (similar toucharcade, appspy, touchaholics, etc)?
Review - text + video.
Promote - ads on websites, twitter, fb.

Or, you prefer free promote on forums and own fb, twitter?

Last edited by Andrey1610; 12-07-2010 at 05:07 AM.
12-07-2010, 05:14 AM
#2
Joined: Mar 2009
Location: Oslo, Norway
Posts: 731
Quote:
Originally Posted by Andrey1610 View Post
Hi all! I have one question. Will you pay (about 5-10$) for review and promote games and apps on popular gaming websites (similar toucharcade, appspy, touchaholics, etc)?
Review - text + video.
Promote - ads on websites, twitter, fb.

Or, you prefer free promote on forums and own fb, twitter?
Nope.

I actually pulled out of a planned ad on another site, when they informed me that the "package" included a review of my app.

The moment you decide to "sell" space for reviews you lose all integrity. Even if the reviews are "fair" the money decide which apps are featured. There should never be any connection between advertising and editorial material...

12-07-2010, 05:16 AM
#3
If I've paid you to a review of my game, why would a punter reading that review trust your review to be unbiased. If the punter won't trust your review, why is it worth me paying for it?

Alien Swing is available from the App Store now!
Follow my development blog at Mr Jack Games
12-07-2010, 09:50 AM
#4
Agreed. Church and state dude!

Paid reviews aren't worth the type face they are written in.

Code Critical LLC
12-07-2010, 11:48 AM
#5
Joined: Dec 2009
Location: That depends
Posts: 305
Send a message via Skype™ to iFanzine
Dunno why anybody in their right mind would even consider paying for a review of their iPhone game when there are so many sites out there that work tirelessly to offer 'em absolutely free of charge. Also, as mentioned, by their very nature paid reviews and those that write them are untrustworthy. An exercise in pointlessness if you ask me.

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12-07-2010, 12:51 PM
#6
Joined: Sep 2010
Location: Atlanta
Posts: 184
All respect is lost when a blog or journalist is paid for a "review". And if they claim they will truly give you an honest review...why would you want to pay for something where your work could get slammed?

Sucks no matter which way you think of it.
12-07-2010, 01:18 PM
#7
Hmm, perhaps this is my marketing side coming out, in fact it is... And this is perhaps one of the core issues that holds many an app developer back from marketing their game well.

As a professional full-time blogger and marketer, I don't understand why you wouldn't pay for a review. It takes time, energy, and effort to write a review of a game, and I for one don't see an issue with paying a blogger to look at my game, whether or not the review is good.

You are essentially paying the blogger for their time, and in return you are getting publicity and exposure. That's standard operating procedure in advertising, and it's how you get the word out. Integrity and "selling out to the man" has nothing to do with it.

Yes, you can debate Earned vs. Payed exposure tell you are blue in the face (like this: in fact here's a link for you to get started: http://davefleet.com/2010/12/bloggers-money-posts-game/) but, in the end, exposure is exposure, and the more eyes you get on your app, the more sales that will turn into.

End of story. Marketing 101 and Common Sense 101.
12-07-2010, 01:23 PM
#8
Joined: Sep 2008
Location: Washington, DC
Posts: 1,151
Quote:
Originally Posted by BravadoWaffle View Post
As a professional full-time blogger and marketer, I don't understand why you wouldn't pay for a review.

You are essentially paying the blogger for their time, and in return you are getting publicity and exposure. That's standard operating procedure in advertising, and it's how you get the word out. Integrity and "selling out to the man" has nothing to do with it.
Because if a site has to charge for reviews, that means they can't make money through advertising. If they can't make money through advertising, that means they don't have a big audience. If they don't have a big audience and nobody really reads the site, you are in fact not getting any worthwhile publicity or exposure by getting a review on their site.
12-07-2010, 01:33 PM
#9
Quote:
Originally Posted by nattylux View Post
Because if a site has to charge for reviews, that means they can't make money through advertising. If they can't make money through advertising, that means they don't have a big audience. If they don't have a big audience and nobody really reads the site, you are in fact not getting any worthwhile publicity or exposure by getting a review on their site.
That's a very good point. Thanks for clarifying that. One needs to do their due diligence on the site to make sure the review is worth it for sure. However, for $5-$10 to get a review on a website, that's chump change in the marketing industry and the ROI on that would almost always come out in your favor.

My point is- do your due diligence of course and work within whatever kind of budget you have. But don't cut yourselves off at the knees by outright refusing to pay for any exposure.
12-07-2010, 01:35 PM
#10
Joined: Sep 2010
Location: Atlanta
Posts: 184
Quote:
Originally Posted by BravadoWaffle View Post
Hmm, perhaps this is my marketing side coming out, in fact it is... And this is perhaps one of the core issues that holds many an app developer back from marketing their game well.

As a professional full-time blogger and marketer, I don't understand why you wouldn't pay for a review. It takes time, energy, and effort to write a review of a game, and I for one don't see an issue with paying a blogger to look at my game, whether or not the review is good.

You are essentially paying the blogger for their time, and in return you are getting publicity and exposure. That's standard operating procedure in advertising, and it's how you get the word out. Integrity and "selling out to the man" has nothing to do with it.

Yes, you can debate Earned vs. Payed exposure tell you are blue in the face (like this: in fact here's a link for you to get started: http://davefleet.com/2010/12/bloggers-money-posts-game/) but, in the end, exposure is exposure, and the more eyes you get on your app, the more sales that will turn into.

End of story. Marketing 101 and Common Sense 101.
Yes exposure is great, but once the readers of the blog find out, they are less likely to act upon the reviews, so at the end of the day the developer isn't benefiting.

I mean, would you buy the new Kenmore fridge if the review you're reading in a magazine was sponsored by Kenmore? It's like seeing the Audi in 'The Transporter' movie, after jumping off ramps and speeding through the city the vehicle is spotless, do you think Audi wants them to show any damage or scratches on the vehicle if they're paying to be featured?

Once a blog goes that route the actual review is irrelevant and the website is more or less a place to see a listing of new apps.