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  #11  
Old 03-23-2011, 12:07 PM
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Razoric Razoric is offline
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Quote:
Originally Posted by Hodapp View Post
Honestly I think most of what these low-dollar PR services do could be accomplished by the developer just posting a thread that they pay attention to on the TA forums. If a game can't generate interest here amongst our community, all the press releases in the world won't make people interested.
I agree with this.

Honestly the best way forward is to join communities, post your game (don't spam), and really listen to customer feedback. Also, individually email review / blog sites with a link to itunes, screenshots, a web landing page and a trailer from youtube. Be brief and informative.

Also remember that marketing is tough and very time consuming. I've put as much time into researching marketing and listening to feedback as I did learning objective c and programming the game. So know that only half the battle is over when you submit to Apple (unless you get lucky).

For low-cost solutions I would recommend PRmac.com and iSpreadNews.com. iSpreadNews was actually a lot more useful than I had planned due to the fact that they put me in touch with a lot of international iPhone bloggers I would've never known about. I met some really cool people that way.

Last edited by Razoric; 03-23-2011 at 12:10 PM..
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  #12  
Old 03-23-2011, 03:44 PM
SuperFunApps SuperFunApps is offline
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yemi - thank you very much for compiling that list!

You hit the nail on the head, methinks, and told me of a few forums I'd left out! Thank yeeee!!!
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  #13  
Old 03-23-2011, 05:23 PM
joseph Mauke joseph Mauke is offline
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I have to disagree with the advice of just choosing top reviewers and then blindly sending them review codes. This Month on the App Store there were 2,442 games released, thats about 111 per day. With an average of 111 games released each day, I don't see the sites giving you any reviews, they wouldnt have the staff to handle that many reviews per day. And yes, you would think with thousands upon thousands of review sites that they wouldn't all be talking about the same apps, but yep they do. And heres why.

A lot of sites know you are frustrated that your apps aren't getting reviewed. Most of the big review sites wait to see where your app falls on or after release day and if you don't make new and noteworthy they don't even give you a second look.

If you did this cold, you just sent out a bunch of review codes for nothing. You cant blame them though, websites make money from page views, and those are driven by search engines, and having reviews to already popular titles boost those revenue streams. This is why even weak or seemingly useless news about popular apps gets posted above a review of a new title because it gets them more page views to mention an already popular title....aka, more dough for them. Check some of the review sites and count how many times Angry Birds is mentioned by name, or stories of angry birds is in their main blog somewhere. They are trying to make money.

There are exceptions to this, if someone thinks they see potential for a breakout hit, but even then its not as likely as you think. (why do you think so many are just interested in gameplay movies) And a lot of these review sites are parrots of other sites that really don't do their own reviews, they just repost someone else's reviews. Because reviewing a game is work, I know I was a reviewer once upon a time.

You are best served by getting to know some of the reviewers, or try and generate some interest before release with sneak peeks, but cold posts to review sites wont garner the response you hope it will for the majority of games out there. You have to stand out somehow.

Take heart though, you aren't alone. In fact there are a myriad of books that have cropped up in the last year dedicated to just this topic....the real money makers are going to be people that take advantage of developers desperate to monetize.
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  #14  
Old 03-23-2011, 07:52 PM
yemi yemi is offline
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Yes Sir joseph did you read my entire post. I said 1st step was to build pre-hype for the game going to the forums and posting it as an upcomming game. That let all the sites get a chance to be famailar with your game. Als you have to take risks ,so the 20 promo codes you probaly will get 3-4 reviews at most in the beggining but if the game gets hot , the other bloggers will pick up your game later and boost your sales with reviews further down the line.
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  #15  
Old 03-24-2011, 10:19 AM
joseph Mauke joseph Mauke is offline
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Quote:
Originally Posted by yemi View Post
Yes Sir joseph did you read my entire post. I said 1st step was to build pre-hype for the game going to the forums and posting it as an upcomming game. That let all the sites get a chance to be famailar with your game. Als you have to take risks ,so the 20 promo codes you probaly will get 3-4 reviews at most in the beggining but if the game gets hot , the other bloggers will pick up your game later and boost your sales with reviews further down the line.
sorry, for the lack of clarification.....cold posts, aka posts to someone that hasn't posted anything about your game previously from sneak peeks, etc. If a review site has posted a preview then by all means, but if they haven't, your chances of getting any airtime are about zero to none.
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  #16  
Old 03-24-2011, 07:34 PM
yemi yemi is offline
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Ok since this topic seems to come up very often. So what I need is for developers to post what forums besides the ones I listed that they go to promote thier game. Then I will open a new topic with all the information combined and maybe we have a sticky thread that developers can go to , to learn how to market thier game and where to market thier game. 1st I need more info to make my tutorial on marketing.
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  #17  
Old 04-02-2011, 12:25 PM
Ant's Studio Ant's Studio is offline
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Ok! But how to promote interactive book for Ipad? How i understand TA don't make review of books?

Quote:
Originally Posted by Hodapp View Post
Honestly I think most of what these low-dollar PR services do could be accomplished by the developer just posting a thread that they pay attention to on the TA forums. If a game can't generate interest here amongst our community, all the press releases in the world won't make people interested.

TriplePoint, Spark PR, and other "real" PR consultants can do some real good, but you'll also pay some real money for their services.

Last edited by Ant's Studio; 04-03-2011 at 02:24 AM..
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  #18  
Old 04-12-2011, 02:58 AM
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artcue artcue is offline
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Just make sure, that if you pay for e.g. "Engaging at least xx profiled independent reviewers..." that they do not mean just reviews of customers on iTunes....I read in another forum, that somebody paid top dollars to Apalon and just got reviews from customers not from reviewsites......

@Yemi: A list would be great: here one more: http://www.moddb.com

Last edited by artcue; 04-12-2011 at 05:58 AM..
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  #19  
Old 09-29-2012, 01:39 AM
deserialized deserialized is offline
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I would recommend xappio.com for marketing and promotion. I have used their services for a number of releases. I outsource development and have no time at all for marketing. Using xappio has been a real time saver and provided good results,

br

Mike
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  #20  
Old 11-20-2012, 06:32 AM
amigoni amigoni is offline
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First time I hear of xappio.com Anyone else has tried this? Any feedback on ispreadnews.com?
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