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How to harness a large userbase to increase virality?

04-15-2009, 03:37 PM
#1
Joined: Dec 2008
Posts: 226
How to harness a large userbase to increase virality?

Specifically, this thread is about Theseus. Theseus was promoted by Apple in their "What's Hot" section and saw about 40,000 sales in the last month. But since being removed from the What's Hot list the sales have plummeted. It's now selling about 50-100 units per day. Not bad, but nothing near the 3000 per day while it was on "The List".

So the question is, now that the game is installed on those iPhones, what can be done to the app to give it a new viral burst? What features can be added that will make people want their friends to buy Theseus too?

Or should I just move on to another project?

My Games in the App Store: Theseus,
Theseus Lite
, Cryptograms, Rubehouse,
Theseus HD
04-15-2009, 03:46 PM
#2
Joined: Jan 2009
Location: somewhere
Posts: 1,823
Quote:
Originally Posted by jasonf View Post
Specifically, this thread is about Theseus. Theseus was promoted by Apple in their "What's Hot" section and saw about 40,000 sales in the last month. But since being removed from the What's Hot list the sales have plummeted. It's now selling about 50-100 units per day. Not bad, but nothing near the 3000 per day while it was on "The List".

So the question is, now that the game is installed on those iPhones, what can be done to the app to give it a new viral burst? What features can be added that will make people want their friends to buy Theseus too?

Or should I just move on to another project?
new graphics (someone here had some great ideas for you, post them in your official thread i think), "labyrinth" editor...
04-15-2009, 04:12 PM
#3
I would suggest some community features.... global highscore or something like that where users can come together and compare scores/progress.

Dan Marchant - Biz Dev Bloke Strawdog Studios
Turbo Duck for iPhone/iPod Touch.
04-15-2009, 07:03 PM
#4
Quote:
Originally Posted by jasonf View Post
Specifically, this thread is about Theseus. Theseus was promoted by Apple in their "What's Hot" section and saw about 40,000 sales in the last month. But since being removed from the What's Hot list the sales have plummeted. It's now selling about 50-100 units per day.
Work on your foreign sales. My games currently live in the middle of the Top 100 Puzzles list, which is where you are now, so I know most of your 50-100 sales come from the U.S. Believe it or not, 60-70% of my daily sales are outside the U.S. There is a market there, even though it's much smaller than the U.S. It does add up.

Quote:
Originally Posted by jasonf View Post
Or should I just move on to another project?
I would do this too. Spread the risk around. If one app does bad today, your other app could make up the difference.
04-15-2009, 07:20 PM
#5
Joined: Dec 2008
Posts: 4,176
Quote:
Originally Posted by jasonf View Post
Or should I just move on to another project?
Well there are sooo many iphones out there so you can only sell soo many. (ie: once you sold down to the last iphone/ipod touch you cant sell anymore titles)
I think work on thesues for a little while and work on another project.

My 2 cents
04-15-2009, 07:35 PM
#6
Quote:
Originally Posted by yourofl10 View Post
Well there are sooo many iphones out there so you can only sell soo many. (ie: once you sold down to the last iphone/ipod touch you cant sell anymore titles)
Well, that can't really happen right now because lots of new people buy iPhones or iPod touches every day; it's an expanding market.

--Eric

Realmaze3D on the App Store
Realmaze3Free: 3 free mazes (a taste of Realmaze3D)