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What makes a good promotional video?

06-22-2011, 11:14 AM
#1
Joined: Jun 2011
Posts: 171
What makes a good promotional video?

In the build-up to the release of our first game onto the App Store, I was wondering what you guys all thought made a good promotional video? A good video could attract thousands of hits and with a day's worth of footage being uploaded to youtube every minute, what are the features that a promotional video needs to entice you to buy / stand out from the crowd?

Any responses are greatly appreciated

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06-22-2011, 11:16 AM
#2
Joined: Jan 2010
Location: Perth, Western Australia
Posts: 4,355
I reckon good music.

Like the one in this trailer:


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06-22-2011, 02:55 PM
#4
Joined: Jun 2011
Posts: 171
Quote:
Originally Posted by Rubicon View Post
A good game.


but how would you advertise said good game?

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06-22-2011, 02:59 PM
#5
Joined: Jun 2009
Location: London, UK
Posts: 3,741
My connection speed is pretty crappy, so I get annoyed when a video begins with 30 seconds of company logos and slow intros. By all means include some, but we don't need them fading in slowly over 5 seconds. Get to the good stuff quickly and show enough gameplay for people to be able to tell what the game is about.

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06-22-2011, 03:09 PM
#6
Joined: May 2010
Posts: 9,382
Something that grabs your attention from the first second and keeps it throughout the whole video.

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06-22-2011, 04:47 PM
#7
Joined: Jun 2011
Posts: 171
Quote:
Originally Posted by MidianGTX View Post
My connection speed is pretty crappy, so I get annoyed when a video begins with 30 seconds of company logos and slow intros. By all means include some, but we don't need them fading in slowly over 5 seconds. Get to the good stuff quickly and show enough gameplay for people to be able to tell what the game is about.
So basically have the corporate stuff but don't gloss over it, get onto what your actually buying? Yeah I can see the reason behind that

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06-22-2011, 04:48 PM
#8
Joined: Jun 2011
Posts: 171
Quote:
Originally Posted by ninjackid View Post
Something that grabs your attention from the first second and keeps it throughout the whole video.
In the promotional videos what would you say grabs your attention? Music / gameplay or an exciting description?

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06-22-2011, 04:53 PM
#9
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,509
Quote:
Originally Posted by MidianGTX View Post
My connection speed is pretty crappy, so I get annoyed when a video begins with 30 seconds of company logos and slow intros. By all means include some, but we don't need them fading in slowly over 5 seconds. Get to the good stuff quickly and show enough gameplay for people to be able to tell what the game is about.
Less obsequious answer - this!

Really, we don't want to watch your logo fade in slowly and watch ten lines of text - go straight to the money shots and put the contact details at the end.

Also, whatever speed your transitions go at now? Make em 10x faster.
06-22-2011, 05:02 PM
#10
Joined: Jun 2011
Posts: 171
Quote:
Originally Posted by Rubicon View Post
Less obsequious answer - this!

Really, we don't want to watch your logo fade in slowly and watch ten lines of text - go straight to the money shots and put the contact details at the end.

Also, whatever speed your transitions go at now? Make em 10x faster.
I dont tend to use transitions.. feel it cheapens the whole thing a bit, like some 12 year old making it on movie maker.

I have something in mind, its pretty different but I hope people like it

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