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Efficient App Promotion (using Twitter/Facebook)

06-28-2011, 07:18 AM
#1
Efficient App Promotion (using Twitter/Facebook)

We're guilty of it, you're probably guilty of it... do you over post? Our social media guru (he picked his own title) did some research recently and found some great ways to approach twitter/facebook for promoting your app and yourself, give a read:

More Efficient App Promotion Strategies
06-28-2011, 11:13 AM
#2
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
Quote:
Originally Posted by Sinecure Industries View Post
We're guilty of it, you're probably guilty of it... do you over post? Our social media guru (he picked his own title) did some research recently and found some great ways to approach twitter/facebook for promoting your app and yourself, give a read:

More Efficient App Promotion Strategies
very interesting, and I will check out that webinar (ohh i hate that word)

I am glad to see a topic like this on the board, it's a good idea to get some discussion on this going especially since most people have no idea how to properly take advantage of social networking.

In regards to your notes on posting, it is interesting to see the numbers showing reception to frequency of posting on FB vs twitter. I recently hooked the two up (posts on twitter will automatically show up on FB) and am inclined to leave it that way since, honestly, I rarely post (on my studio page) on Facebook - at least this way it guarantees that more posts will show up there daily.

06-28-2011, 02:39 PM
#3
Joined: Dec 2010
Location: USA
Posts: 121
Quote:
Originally Posted by Sinecure Industries View Post
We're guilty of it, you're probably guilty of it... do you over post? Our social media guru (he picked his own title) did some research recently and found some great ways to approach twitter/facebook for promoting your app and yourself, give a read:

More Efficient App Promotion Strategies
Thanks for this useful information.

Another useful article for Dan Zarrella called "The Science of ReTweets", in which he talked about the top 4 factors impacting how far content spreads on Twitter:

Quote:
The final factor is more subtle than the three above, I call it “ReTweet Cascading.” Similar to information cascading, as users observe others ReTweeting content, they become more likely to ReTweet it themselves. This may be due to the concept of social proof, repetition, or simply that seeing people ReTweet something forms a sort of implicit call to action.

Borrowing the concept of reproduction rates from epidemiology, I analyzed the likelihood of a tweet being ReTweeted again against the number of times it had already been ReTweeted and found a striking cascade effect. The more times content is ReTweeted the more likely it is to be further spread.
This is the main principle behind the Indie Developers RT Group (IDRTG), which so far has over 280 members.

I think a person using Twitter is more likely to click on a link contained in a retweeted status comparing to the original status.
06-28-2011, 03:33 PM
#4
Interesting... in fact that is probably the "difficulty" of really getting a good Twitter thing going... it requires vastly more frequency of tweets and interaction to really get going. I suppose it has the chance to become more viral the FB in the end, but it also seems to take a whole lot more work to do so.

On a similar, but unrelated note in regards to FB vs Twitter, we ran a promotion with Bug Heroes to get some followers and got 16 times the likes on Facebook as we did followers on Twitter. We also got WAY more general interaction via FB. If it gets annoying trying to keep up with both mediums and you have to choose one, I'd choose FB, personally. With 16,000 followers, we end up with around 30k impressions or so per post. Its easier to manage, you don't need to post as often, and it seems that more of the "general public" has FB. This goes with my own personal experience as well with people I know.

Also, I found that if you post on FB with a picture, your impressions are likely to double or triple vs a purely text related post!
06-28-2011, 03:58 PM
#5
Quote:
Originally Posted by Foursaken_Media View Post
Also, I found that if you post on FB with a picture, your impressions are likely to double or triple vs a purely text related post!
Interesting. I think I'll try this approach on my FB pages. Thanks for the tip!

iPhone/iPod Touch Apps by Tiny Tech Studios
06-28-2011, 06:34 PM
#6
Quote:
Originally Posted by Foursaken_Media View Post
Interesting... in fact that is probably the "difficulty" of really getting a good Twitter thing going... it requires vastly more frequency of tweets and interaction to really get going. I suppose it has the chance to become more viral the FB in the end, but it also seems to take a whole lot more work to do so.

On a similar, but unrelated note in regards to FB vs Twitter, we ran a promotion with Bug Heroes to get some followers and got 16 times the likes on Facebook as we did followers on Twitter. We also got WAY more general interaction via FB. If it gets annoying trying to keep up with both mediums and you have to choose one, I'd choose FB, personally. With 16,000 followers, we end up with around 30k impressions or so per post. Its easier to manage, you don't need to post as often, and it seems that more of the "general public" has FB. This goes with my own personal experience as well with people I know.

Also, I found that if you post on FB with a picture, your impressions are likely to double or triple vs a purely text related post!
16thousand followers! Wow, I am jealous. We've been stuck in the teens for months. Congratulations. I gotta learn more about your company.
07-02-2011, 01:08 AM
#7
Great feedback everyone, thanks! I agree that people that like you on facebook tend to interact more with you - mainly because liking someone takes a little more effort, especially in the face of mass followers on twitter, haha.