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Guerilla Marketing Tactics

07-04-2011, 05:25 AM
#1
Joined: Jul 2011
Location: Hollywood, CA
Posts: 40
Guerilla Marketing Tactics

I have been reading a great deal about app marketing and I was wondering if any of you have had any success with unconventional marketing tactics or have heard of any successful guerilla marketing tactics, publicity stunts, etc. used by indie app creators.

Also, how much of an impact does a mention in media that has nothing to do with app review sites, bloggers, etc. have on propelling an app up the charts. In the early days of the app store the mainstream media jumped on almost anything released, that is definitely not the case now.

What would attract the attention of the main stream media now?

Thank you for allowing me the opportunity to post.
07-04-2011, 06:05 AM
#2
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
Quote:
Originally Posted by Hollyweird Zombies View Post
I have been reading a great deal about app marketing and I was wondering if any of you have had any success with unconventional marketing tactics or have heard of any successful guerilla marketing tactics, publicity stunts, etc. used by indie app creators.

Also, how much of an impact does a mention in media that has nothing to do with app review sites, bloggers, etc. have on propelling an app up the charts. In the early days of the app store the mainstream media jumped on almost anything released, that is definitely not the case now.

What would attract the attention of the main stream media now?

Thank you for allowing me the opportunity to post.
greetings fellow Hollywood developer - We should get a beer sometime

I spend a lot of time trying the guerilla stuff. It's very hard to measure it's success, but for the most part I'll assume it's largely useless at this point (unless you've got some fancy ace up your sleeve or something) The higher up you go (greater visibility) I'd expect that it could help things more; I've been experimenting with things like QR codes and such and I still feel that there's something to it.

Any mention you can get in the "non-app" media is always a good thing, because you never know how things will cross over. Is guerilla marketing worth spending much money on? It depends. If you truly have the hookups/savvy to try and get something to go viral, well then that is worth it's weight in gold. But of course if that was something that could be "easily planned" than I think it would just be a different story.

07-04-2011, 08:04 AM
#3
Joined: Jul 2011
Location: Hollywood, CA
Posts: 40
Hello

Thanks for your response. I went to your website and I like iFist, I'm going to get a copy. 180 looks great but I usually don't play those types of games. Good luck with all your apps.
07-04-2011, 10:45 AM
#4
Quote:
Originally Posted by Hollyweird Zombies View Post
Thanks for your response. I went to your website and I like iFist, I'm going to get a copy. 180 looks great but I usually don't play those types of games. Good luck with all your apps.
What exactly do you mean by guerrilla tactics?

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07-04-2011, 11:17 AM
#5
Joined: Jul 2011
Location: Hollywood, CA
Posts: 40
Guerilla Marketing

Its a term created by marketing guru Jay Conrad Levinson where you use creative and sometimes unorthodox methods to get the attention of the media. Like Houdini in a straight jacket upside down in New York.

Its creative and highly imaginative marketing methods that aren't very expensive but could go viral. I just want to see if anyone has tried anything out of the box that worked or if anyone has any ideas for something like this.

As an example: I'm making a zombie app. So, I was going to try to win the Guiness World Record for the biggest machete to promote my app. Stuff like that gets some press but Guinness wouldn't allow this record. They said I had to try and beat the worlds biggest axe which has nothing to do with killing zombies in my app and the axe is 75 feet long. My machete would have been easy at 13 feet which would have beaten the worlds record for biggest pocket knife.

Thanks for responding.

Last edited by Hollyweird Zombies; 07-04-2011 at 11:24 AM. Reason: more info
07-04-2011, 11:32 AM
#6
when the iphone 4 launched some developer paid $1000 to be 1st in line at the times square Apple store and it got him mentioned in the new york times. I don't remember who he was or his apps, but at the time it got me to look at his apps. I don't think i bought it though so i don't know if it payed off.

also CBC Radio made a 8min audio documentary about me, it aired at 7:20 am prime transit time, supposedly their peak listeners time. It didn't have any effect on sales though. i don't think apps or websites translate well to radio.
07-04-2011, 02:24 PM
#7
Joined: Jul 2011
Location: Hollywood, CA
Posts: 40
Secondary benefit

Congrats on the 8 minute radio segment. The goal is to sell apps but a secondary benefit of getting your name out there - other than picking up chicks cause you are a semi celebrity - is building gravitas as a developer. These mentions look good on your resume and builds you up as an expert in this field. That is a platform to springboard into consulting, lecturing, and other opportunities.

Thanks for the info.
07-04-2011, 02:27 PM
#8
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
here's a marketing thread I made a long time ago, I've since done a lot of other stuff but still useful to see some ideas (what "worked" and what didn't)
07-04-2011, 04:45 PM
#9
Joined: Jul 2011
Location: Hollywood, CA
Posts: 40
Cool. Thanks. I will read, indeed.
07-04-2011, 06:09 PM
#10
@headcasegames I read ur link, what do u think was the most effective?
Ive tried most of the free marketing on ur list
I have also tried paid marketing such as admob, iAD for developers, buysellads.com
They all had almost zero conversion rates
But by the most successful paid ad was igiveaway.us ppc campaign. But it was only good for my free lite version.
I can sell free apps like a mother...
I dont really want to get in to the freemium game
maybe it's old school thinking but I think people tend to value ur app more if they pay for it. And rate it better and remain fans longer
If we can't find a good paid ad system
Should we resort to alternative forms of publicity
Or is it just a distraction to good game making?

Last edited by Renegadecitizen; 07-04-2011 at 06:12 PM.