Where are the female gamers?

10-08-2012, 10:07 PM
#1
Where are the female gamers?

My game JiggleSaw has been available for about 5 months. About 2/3rds of my play testers are women. Nearly all the comments on JiggleSaw's facebook page are from women (even my mum is on there, it's that sort of game).

Imagine my surprise when I was reviewing my trailers analytics...



and ZERO women have viewed it.

I don't know what to think.

Do women lie about their sex on Google profiles?
Have I been promoting the trailer in the right places?
Is there a female version of toucharcade?

Any ideas?

Matthew

My iOS games: JiggleSaw
My Blog: JiggleSaw development
10-08-2012, 10:22 PM
#2
I just got in trouble for asking whether females might like this game, see below

http://forums.toucharcade.com/showth...158556&page=12

But yeah, there aren't too many here on TA, too bad. I too would be curious to know what kind of games females like, and by that I don't mean stereotyping them as just liking games like cut the rope and angry birds.

10-08-2012, 10:30 PM
#3
60% of mobile gamers are females according to a research done by umm...I actually forgot the name of the group but it was on LinkedIn. My girlfriend plays on my iPad whenever she visits me and I've seen MMO gamers who are girls. The way girls acts toward games in comparison to guys can be different but yea, both genders like to play games.
10-08-2012, 11:22 PM
#4
Joined: Apr 2012
Location: Australia
Posts: 27
Quote:
Originally Posted by windrider07 View Post
60% of mobile gamers are females according to a research done by umm...I actually forgot the name of the group but it was on LinkedIn. My girlfriend plays on my iPad whenever she visits me and I've seen MMO gamers who are girls. The way girls acts toward games in comparison to guys can be different but yea, both genders like to play games.
I think EEDAR were the ones who did the analysis. I found it here: http://www.vg247.com/2012/10/03/near...-says-analyst/ but can't find the raw source for you though.

Check out our upcoming game, Worm Air here (TA Forums)
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10-08-2012, 11:55 PM
#5
Watching the trailer for your game bores me and you contradict yourself...

Quote:
About 2/3rds of my play testers are women. Nearly all the comments on JiggleSaw's facebook page are from women (even my mum is on there, it's that sort of game).
Quote:
and ZERO women have viewed it.
So....ZERO women have viewed what? The trailer? Majority of the time, youre trailer won't be viewed by many people. Users find out about games via the iTunes apple store or by watching somebody else play a game. Both genders like playing cool and exciting games but you will rarely find people watching a youtube trailer for an iOS game.
10-09-2012, 05:30 AM
#6
I ran Flurry on my first game BubbleSand - 60% of players are women, and located in China

Web: www.zenout.co.uk
Follow: @zenoutJez
Developer: BubbleSand Tetroms (Attic Eyes...Soon!)
AppStore search string: "Jez Hammond"
10-09-2012, 08:05 AM
#7
Joined: Jan 2011
Location: Wits End
Posts: 1,487
I'm a female gamer. I don't think you can say that all females like a certain type of game, in the same way that not all males like the same type of game. If this was the case the app store would be a very boring place.

(Sorry if I shouldn't be posting in here as I'm not a developer but just wanted to help with my female point of view)
10-09-2012, 08:29 AM
#8
Quote:
Originally Posted by Pepper2427 View Post
(Sorry if I shouldn't be posting in here as I'm not a developer)
Don't be, any info in here is used to help developers, and if you're wanting to help by all means

Not all women think alike, nor all men. But there are trends.

To the OP:

How many women beta tested your game?
It could very well be a case of too small a sample size.

How many women have you tested your trailer on? Did you do any?
This could be the key, don't assume because they loved the game they'd love the trailer.

Nothing about the green/yellow puzzle screen I see as the default image of the trailer screams 'accessibility'. To me, it screams 'Default Windows 3.1' game. Like Hearts or Minesweeper. I don't even want to start the trailer.

Find a part of your app that's more colorful and friendly. Or - if there is none - add colors and friendliness to your app.

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10-09-2012, 01:39 PM
#9
Joined: Jan 2011
Location: Wits End
Posts: 1,487
Always glad to be of help
10-09-2012, 05:26 PM
#10
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,496
To answer your question, from my limited experience.

If you mean "women" as opposed to "girls", they're all sat on the sofa half watching tv and half playing facebook games on their laptop or tablet.

That's a horrible generalisation, but I'm pretty sure it has a lot of truth behind it. My wife is doing that very same thing now, and presumably so are all her friends based on how much typing she's doing every night.

One place women are not, is here. It would amaze me if over 5% of the membership of any gamer related site is female over 25 or so.

Here's a more important stat though, pulled out of arse but it gives the right flavour. Do you know how many iOS game downloaders visit toucharcade as a percentage? No, neither do I, but it must be somewhere around 0.01%

The only way to reach everyone with an iPhone, unless you have a prime time TV advertising budget, is to get one person to tell another. A lot.

Last edited by Rubicon; 10-09-2012 at 05:29 PM.