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Best time to launch an app...

10-23-2012, 10:48 AM
#1
Best time to launch an app...

Blog post on the best time to launch an app:

http://www.appromoter.com/blog/2012/10/
10-24-2012, 03:34 AM
#2
Thx Alan

It's a good article

10-24-2012, 01:41 PM
#3
Only if you send them an ad-hoc build targeted for their UDID. Most review sites are on TestFlightApp.

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10-24-2012, 02:10 PM
#4
Quote:
Originally Posted by LinQsta View Post
The article says the following:

Once approved, donít make your app live immediately Ė This is an extremely common mistake that a LOT of developers make,namely that your app is approved and you put it out as soon as that happens. Instead, we recommend to wait a week or two and use that period to generate hype with the media and offer out promo codes (which you will have been given when approved) for review. This way, if you secure some reviews before launch then you can put positive review scores at the top of your app description as well as try to coordinate your launch on a single day.

If it is ready for sale but not live, can it be downloaded by review sites?
If it is ready for sale, you have the ability to send promo codes. While the APP is not "live" to general public, with promo codes, they can still download the game from the App Store.
10-25-2012, 12:50 AM
#5
Thanks Alan,

Great information Me and our studio manager were just discussing this issue when I came across this post.
10-25-2012, 09:16 AM
#6
Quote:
Originally Posted by LinQsta View Post
Once your app is ready for sale, surely it makes more sense to make it live ASAP to benefit from visibility under new apps in your chosen category?
The answer is it depends on your answer to these questions:

Are you doing a reasonable amount of paid marketing (or free via some sort of deal)? If yes, then don't put it live ASAP.
Are you expecting more than a few positive reviews? If yes, then don't put it live ASAP.
Have you built any hype? If yes then don't put it live ASAP. Give them a heads-up saying they can pick it up on some date in the future.

If your answer to all of the above is "No", then put your app live now because it's the best chance you've got.

[edit to add] Be honest with yourself on the answers to these questions. Example: remember that AT MOST, review sites like TA write about 4 or 5 new apps per day... are you going to be one of them?

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Last edited by Blackharon; 10-25-2012 at 09:19 AM.
10-25-2012, 10:12 AM
#7
Quote:
Originally Posted by LinQsta View Post
Once your app is ready for sale, surely it makes more sense to make it live ASAP to benefit from visibility under new apps in your chosen category?
As long as your release date is set BEFORE your app gets in review (or maybe its before its approved), and you don't change it, it will appear as normal.

NYZ2 was approved in September, was released today, and is showing up on the new releases list just fine.
10-25-2012, 01:17 PM
#8
Why have you decided to wait so long? I suggest the closer to Christmas the more is App Store crowded? Had you any particular reason?

And one more question: can you submit new updates before you make the app public? If so then you can generate more promocodes for journalists.

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10-29-2012, 07:08 AM
#9
Even if you have no budget you can still do some marketing work of your own. Still worth getting a press release writing even if you do it yourself and getting it out on free wires. Of course should always put the app on appromoter which is free. And there's always social media which can be utilized. Youtube is the second biggest search engine so if you've got a video that can help generate some interest.

Yes, you can put through an update before launching and I believe this might be a way of getting hold of an additional 50 promo codes.

Anyone wants to ask something directly: alan@appromoter.com or Skype: alanappromoter.

There's a team of us here to answer questions you might have.

Thanks, Alan