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So.. why thursday?

02-23-2013, 07:24 PM
#1
So.. why thursday?

I just submitted my first ios game and am now facing stuff that I never gave much thought toward such as the release day: A majority of games seems to delay their release to match on a thursday so much that it seems like an automatism.

I can see that releasing on a weekend or on friday is a no go due to press being off (and even then, why couldn't they catch up on it on monday?)

Is there such a big difference vs a monday release? Anyone from the "thursday-crew" care to share some light on the why of it and perhaps their experience with thursday and non thursdays releases?

Thanks.

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02-23-2013, 07:31 PM
#2
I think so, many veteran gamers now only look for games on Wed and Thurs.

I would highly recommend you to release on those days, even though it doesn't seem fair, and I got no idea how this whole silly thing started. Seems more natural that a Monday launch would be good, especially with press, broken releases that need quick patching, and consistancy, but now it is well known throughout the gaming world to be on the lookout wed and thurs, if you release against this standard, it probably will only hurt you.

02-23-2013, 08:17 PM
#3
Joined: Feb 2010
Location: Planet 10 (by way of the 8th dimension)
Posts: 6,716
Quote:
Originally Posted by DungeonPlunder View Post
why couldn't they catch up on it on monday?
If they did that would the title of this post be, "So.. why monday?"

But seriously, Apple changes it new and noteworthy section and editors choice on thursday so if a developer releases their game wednesday night/thursday morning they are the most visible and more likely to be picked. That is why most games release at that time. Gamers have grown accustom to this schedule and you'll see TA's hits spike on wednesday. Some gamers only check on wednesday night to see what's new.

Hope that answers your question.

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02-23-2013, 08:36 PM
#4
Great replies, thanks for taking the time. Looks like it's going to be the first wednesday following approval.

Dungeon Plunder: an iOS Roguelike - Play for free now! Follow the updates on Twitter and on Facebook.
TA Forum Thread? Right here. Soundtrack is on iTunes
02-23-2013, 10:57 PM
#5
Quote:
Originally Posted by DungeonPlunder View Post
Great replies, thanks for taking the time. Looks like it's going to be the first wednesday following approval.
You are a smart man.
02-24-2013, 05:46 AM
#6
This is interesting and something i haven't really thought about, thanks! Maybe i'll go against this trend and launch my game on another day to be different!
02-25-2013, 04:43 AM
#7
Quote:
Originally Posted by Appvism View Post
This is interesting and something i haven't really thought about, thanks! Maybe i'll go against this trend and launch my game on another day to be different!

Yes , I am also agree with this............
02-25-2013, 04:58 PM
#8
Quote:
Originally Posted by Appvism View Post
This is interesting and something i haven't really thought about, thanks! Maybe i'll go against this trend and launch my game on another day to be different!
You'll probably loose a lot of visibillity if you launch another day. Not to mention a lot of people get a new itunes card on wednesday. And willing to spend it all when new releases hit their store.

Some beavers are hiding, some beavers are invisible, some are moving and some are just plain elusive and then there are the 'Beavers in Disguise'.
03-01-2013, 09:44 AM
#9
Quote:
Originally Posted by CygnetSeven View Post
If they did that would the title of this post be, "So.. why monday?"

But seriously, Apple changes it new and noteworthy section and editors choice on thursday...
What he said.

And when your Thursday comes, you are hoping no big shark like EA is releasing their title

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03-01-2013, 11:07 AM
#10
Ok I'm old so I can give you a historical perspective on why Thursday is not just the most valuable day for games but for all media. If you go back to the early 80's and Televison, NBC is the network that helped make Thursday night important. It started with their comedy block of the Cosby Show, Cheers, and their evening drama LA Law. From their market research, they were able to determine that entertainment related advertising was at it's most effective Thursday because people were planning what they were going to do for the weekend on that day. So on a Thursday is when you'll see your heaviest spending on Movie and Food advertising. Fast forward to today. Consumers have been conditioned over all this time to think most about their discretionary spending choices on Thursdays. Games and apps fall under recreational discretionary spending. So unless you are launching a non gaming/entertainment related app like a workout app or a productivity app, your best bet is to launch on Thursday.