Best Practices for Effective Ads.
I'm the founder of Tap for Tap. We just rolled out the ability to make, test and optimize multiple ad versions to promote your app on our network. We have 3 templates that you can use for our banners and interstitials, (light, dark and multi-colour - pulled from your app icon) and we also encourage custom banners.
My question is about best practices in your experiences when it comes to making an ad for your app. Do you find that subtle, simple ads work best, or do you find that eye catching approaches work better? Have you tried subtle animations?
Would love to hear your thoughts.