Originally Posted by R3v
This was said last week on Mobile Gaming USA West conference in San Francisco during the panel about Latin America mobile gaming market. However, it doesn't mean SMS is the most effective UA tool - you cant bring such volumes of users via SMS as you can just via ad networks for example. However, they haven't presented any hard data
Ah I understood K-Factor to be marketing speak for UA. After looking up K-Factor I begin to understand. It seems to do better with low volumes.
If I understand correctly, it's # of invites sent * % of invites accepted. If 1 invite is sent and 1 invite is accepted the k-factor is rather high. It doesn't mean that it's worth implementing.
Feature is back on the [nice to have if we're bored] list. Thanks for clarifying.