Naming your game app with ASO in mind

08-14-2013, 03:33 AM
#1
Naming your game app with ASO in mind

Hello,

How much thought do you give to naming your game with App Search Optimization in mind? Do you ever specifically name a game based on this rather than go for something you like/prefer?

Don't worry, i'm not talking about naming a game after a song lyric! :P (if you didn't see my previous forum post on this, then ignore this comment!) But i was thinking about the following example:

I'm trying to build a shmup for my next game. As a random generic example off the top of my head, let's say I decided to call it: "Attack Strike" (this may or may not have already been used, etc - i just made it up right now). Now, I started thinking, what if instead of that I actually called it: "Attack Strike - A Bullet Hell Shmup". But for the app name on the device, it'll just be Attack Strike.

Would this approach be better for ASO? Would this be considered ASO spamming? As a developer, would you prefer this naming approach? As a gamer/user, would you mind this?

I have to admit, i've never really placed too much thought into ASO (especially given how poor the search functionality is ont he app store) so i am interested in hearing your thoughts on this.

Thanks,

PS. I was really thinking about creating a bullet hell shmup for my next game - not called Attack Strike though - but i've been building and testing my prototype and it doesn't feel very good/special/unique so i'm kind of exploring other areas within the general shmup/endless runner genre!
08-14-2013, 08:22 AM
#2
Unless you are very lucky it will be rejected by apple reviewer until you remove description from title

08-14-2013, 09:37 AM
#3
Ah, so such an approach could also cause an app rejection by Apple? I see..

I guess there would be less chance of that happening if i blurred the words more, like:

Attack Strike Bullet Hell

Cheers
08-14-2013, 10:07 AM
#4
Quote:
Originally Posted by HeliApps View Post
Unless you are very lucky it will be rejected by apple reviewer until you remove description from title
I don't see any evidence to suggest this... heck, the #1 game has a list of like 50 words in its title Gameloft is adding descriptors in its title more and more as well.
08-14-2013, 11:59 AM
#5
Quote:
Originally Posted by HeliApps View Post
Unless you are very lucky it will be rejected by apple reviewer until you remove description from title
I don't believe this is the case these days. It seems that Apple has really relaxed both the app name and the keywords that you can use.

Check out our game Tap Studio 3 for an example. We've been optimizing for ASO and it's really making a difference.

My advice, cram as much as you can into the title, and use whatever keywords you think may work. At worst, you will get a metadata rejection and need to tweak your title/keywords without getting a complete reset in the approval process.

Granted, I feel kind of silly with an app name like that in the store, but Apple leaves you few options if you want to get found by a search.

Drop D Studios LLC www.dropdstudios.com Facebook Twitter
Developers of Tap Studio 3 HD, Tap Studio 3 PRO, Tap Studio 3, the original Tap Studio and more!
08-14-2013, 05:35 PM
#6
Maybe I just get the sticky reviewers . My last update I had to change my title " AAA - An Alien Annihilation " to just "An Alien Annihilation" and I'm pretty sure there is a clause in the guidelines that you can't use a description in your title but I couldn't be bothered to look for it right now. And yes lots of people get away with lots of stuff, so I guess you could just try and see what happens
08-14-2013, 09:35 PM
#7
Quote:
Originally Posted by HeliApps View Post
Maybe I just get the sticky reviewers . My last update I had to change my title " AAA - An Alien Annihilation " to just "An Alien Annihilation" and I'm pretty sure there is a clause in the guidelines that you can't use a description in your title but I couldn't be bothered to look for it right now. And yes lots of people get away with lots of stuff, so I guess you could just try and see what happens
Hmmm, I wonder if the problem wasn't more that AAA is an actual company?
08-15-2013, 12:37 AM
#8
I frigg'n HATE seeing all these stupid long app names. Wish Apple would reject obvious (sleazy) SEO crap on principle, and/or fix the search algorithm to ignore everything beyond the first 2 or 3 words.

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08-15-2013, 12:03 PM
#9
Quote:
Originally Posted by ChaoticBox View Post
I frigg'n HATE seeing all these stupid long app names. Wish Apple would reject obvious (sleazy) SEO crap on principle, and/or fix the search algorithm to ignore everything beyond the first 2 or 3 words.
Believe me, I don't like them either, but it's not necessarily sleazy. Our app names are long, but we try to describe what the app does, not just include 'Angry Candy With Friends Crush Zombie Birds Saga' as part of our title.

Apple is just too restrictive on the number of keywords that you can enter. It's tough to get discovered out there.

Drop D Studios LLC www.dropdstudios.com Facebook Twitter
Developers of Tap Studio 3 HD, Tap Studio 3 PRO, Tap Studio 3, the original Tap Studio and more!
08-15-2013, 05:07 PM
#10
Interesting feedback guys!

Question: as the developer and decision maker of your game, would be rather go for a short personal name that you like or a long dry and descriptive name that you think doesn't sound good but may do better from an ASO point of view?

I have to admit, personally, i prefer to go for the short name that i feel will fit better rather than worry or care about keyword optimisation.

Thanks,