Support our Sponsors:

Go Back   Touch Arcade > Developer Discussion > Public Game Developers Forum

Reply
 
Thread Tools Display Modes
  #1  
Old 08-23-2013, 08:04 PM
Simengie Simengie is offline
Member
iPad (3rd Gen), iOS 5.x
 
Join Date: May 2012
Posts: 83
Default What do you consider a good launch?

I am asking this because I am curious what other people view on the subject is.

What do you consider (in downloads / day) to be a good launch?
What do you consider (in downloads / day) to be acceptable app interest?

Our company has a game that has been top 100 in category in US for most of its life. So I have my own ideas on these numbers. I will post my views in a later post after some feedback starts coming in.

Thanks for your answers.
Reply With Quote
  #2  
Old 08-23-2013, 08:26 PM
flathead flathead is offline
Member
iPhone 4S, iOS 5.x
 
Join Date: May 2013
Posts: 30
Default

I think your question is a bit broad. If you have $10k budget for marketing, your expectations would be completely different than some one without a marketing budget.

I'd love to see your launch numbers though, what you did for marketing and if you would do anything different.
Reply With Quote
  #3  
Old 08-23-2013, 08:48 PM
Simengie Simengie is offline
Member
iPad (3rd Gen), iOS 5.x
 
Join Date: May 2012
Posts: 83
Default

Quote:
Originally Posted by flathead View Post
I think your question is a bit broad. If you have $10k budget for marketing, your expectations would be completely different than some one without a marketing budget.

I'd love to see your launch numbers though, what you did for marketing and if you would do anything different.
Free App: Run And Jump
Type: Endless Runner
Marketing spent: $19.95 USD. Yes that is correct at nineteen and change. That was a PRMAC press release. No other money on the app has been spent. Right app at the right time with a great name, cool icon and really good keywords. No sites reviewed the game. It was posted in TA, Mac Rumors and RayWenderlich forums. Was posted to /r/iosgaming and tweeted out. Twitter re-tweets got it in front of about 25K people.

Launch Week DL / Day: 1500-2000
Week 3 to 46: 2000-5000 DL / Day
Peaks for holidays during week 4 to 46 as high at 12.5K per day.
Xmas week was 8-12.5K per day. 110K DL in Decemeber 2012 alone.
Week 47 to 54 DL / Day: 1500 to 3500
Week 54 to Present(week 74) DL / Day: Tapered off from 1500 to 350.

Currently over 817K downloads as of today.
At WWDC 2013 was identified as being in the top 20K apps on the App Store based on then current DL volume. The period of time Apple sampled to come up with 20K list we had on average 690-830 DL / Day.

As I said I have a good idea what is successful. I am curious what people consider a good launch and sustained numbers. If people that have $10K bucks to blow on marketing are included that is fine. I suspect those are people with businesses or just money to burn.

Consider the questions a getting to know the mindset of the folks that do post in this forum.

Would I do anything different? Chartboost ads sooner. Estimate I lost 25K+ in ad revenue by not having them sooner.

Last edited by Simengie; 08-23-2013 at 08:51 PM..
Reply With Quote
  #4  
Old 08-24-2013, 01:39 AM
PikPok's Avatar
PikPok PikPok is offline
Senior Member
iPhone 4, OS 4.x
 
Join Date: Nov 2009
Location: Wellington
Posts: 688
Default

A "good launch" for PikPok is a game that reaches the Top 10 free downloads in the US, and generates about 1m downloads in the first week.
Reply With Quote
  #5  
Old 08-24-2013, 04:37 AM
flathead flathead is offline
Member
iPhone 4S, iOS 5.x
 
Join Date: May 2013
Posts: 30
Default

Quote:
Originally Posted by PikPok View Post
A "good launch" for PikPok is a game that reaches the Top 10 free downloads in the US, and generates about 1m downloads in the first week.
It would be awesome if you explained what you do for launches and how you obtain these numbers if you're willing to share.
Reply With Quote
  #6  
Old 08-24-2013, 10:41 AM
ns804apps ns804apps is offline
Senior Member
iPad mini, iOS 6.x
 
Join Date: Nov 2012
Location: Richmond, VA
Posts: 122
Send a message via Skype™ to ns804apps
Default

Clearly I am one the newbie side, I think with experience both of those launches EVERYONE would want. I was pleased with our first launch with zero spent on marketing and having no clue what we were doing with 1500 in the first week the problem is now it has dropped off to 1-5 a day pretty disappointing, but we made every mistake possible pushed it to market before it was ready had an aggressive update strategy, but updated with a LARGE bug we missed spent two weeks killing our audience before we could get it fixed and we just got the game two weeks ago where it should have been at launch so now we are working on review sites and some pr..

Some things I would have done much much earlier I would have used Facebook mobile app installs at the beginning, we had a successful review contest here on TA that yeilded 30 reviews and we felt they were honest as we asked for and used the feedback to make some tweaks to the game, we would have built a larger social network prior to launch, but I think everyone's opinion is different. I was happy with our launch, but not impressed I think any launch that gets 1500+ downloads is pretty good for a rookie like us, we did not have the network or following to push the game to. I fully anticipate our next launch to be in the 2000-5000 downloads day one and continue to grow with each additional launch as we grow our network..

That being said I think everyone is open to any suggestions on what successful launches have done..
Reply With Quote
  #7  
Old 08-24-2013, 11:55 AM
Sanuku Sanuku is offline
Senior Member
 
Join Date: Jun 2009
Posts: 11,463
Default

Quote:
Originally Posted by flathead View Post
It would be awesome if you explained what you do for launches and how you obtain these numbers if you're willing to share.
Download any Title on the iTunes Store that was published by PikPok or that was published by AdultSwim and created by PikPok and you will have your answer.
Reply With Quote
  #8  
Old 08-25-2013, 12:44 AM
PikPok's Avatar
PikPok PikPok is offline
Senior Member
iPhone 4, OS 4.x
 
Join Date: Nov 2009
Location: Wellington
Posts: 688
Default

Quote:
Originally Posted by flathead View Post
It would be awesome if you explained what you do for launches and how you obtain these numbers if you're willing to share.
It really comes down to two things; quality and cross promotion.

Pre-launch, we spend a relatively long time on our games with a lot of focus on polish and usability in an effort to reach a higher than average standard of quality. Our games have a tendency to generate a lot of user buzz and catch the eye of Apple for possible featuring.

At launch, we lean heavily on cross promotion within our network, as well as (non paid) cross promoting with other aligned developers and publishers. Pure brute force.
Reply With Quote
  #9  
Old 08-25-2013, 01:18 AM
Destined Destined is online now
Senior Member
iPhone 5, iOS 6.x
 
Join Date: Aug 2013
Posts: 800
Default

Quote:
Originally Posted by Sanuku View Post
Download any Title on the iTunes Store that was published by PikPok or that was published by AdultSwim and created by PikPok and you will have your answer.
whats the answer?
Reply With Quote
  #10  
Old 08-25-2013, 05:17 AM
Sanuku Sanuku is offline
Senior Member
 
Join Date: Jun 2009
Posts: 11,463
Default

Quote:
Originally Posted by Destined View Post
whats the answer?
Q-u-a-l-i-t-y
Reply With Quote

Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Copyright 2012, TouchArcade.com, LLC.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright 2008 - 2011, TouchArcade.com. Privacy Policy / DMCA Copyright Agent