I usually put them in order from my favorites and most used. I never really liked folders so I put them from page to page
the best way, yeah why can't apple add that unlimited folder option? well got mine in folders or more sometimes specific folders; sports1, sports2, platform, shooters, FPS, puzzle1, puzzle2, kids game1, kids edu1, kids book1, kid book2, action adv, adventure, arcade, fishing, racing, strategy, playdek games, reiner games etc etc