I also think it's mainly a pet based game. It seems the game's primary focus is indeed revolving around pets. The following copy paste was obtained from Q&A section of: http://www.kickstarter.com/projects/1701016958/project-snowstorm-0/description - What does character progression look like in Project Snowstorm? Progression takes multiple forms within the game and focuses primarily on your pets, but also includes some pretty significant choices you have to make about your character. You have a lot of control over how you customize your pets talents and abilities as you level them up, allowing you to craft your pets for single or group battle. In addition to the base pets that youll discover as you explore the world, you also learn to create hybrids, pets which combine the abilities of multiple realms. Some of these hybrids will be rare or super rare pets with exceptional abilities. Ultimately, if we are able to include the Quest of the Ancients stretch goal, you will learn how to equip your pets with armor, opening up a whole new world in progression.
^this and what Primoz said. U better get urself some more trustworthy connections or just read all the info they have provided on the kickstarter page. This is an pokemon-ish game in an mmo environment. It's all about pets, pets and not to forget - pets.